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Wednesday, 06 January 2010 16:44

5 Tips for a friendly ecommerce site

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If you are selling products online then your web site must attract potential customers to your product, or range of products, and then make it easy for them to buy from you. However, building a web site to achieve these two objectives is not as easy as you might think and many businesses succeed in attracting customers to their offer but then fail to capture a sale because they make things too difficult.

So, if you wish to have a successful sales site, here are 5 tips:

1. Ensure that your web site looks professional. There is nothing that will put your potential customers off faster than a web site that looks as if it was built by an amateur. If you do not possess the necessary programming and designs skills yourself then do not worry because nowadays there are many web site templates available and design services are readily available and do not have to cost an arm and a leg.

2. Use high quality photos and descriptions. Most people will want to see what they are buying before they are prepared to pay so make sure that your products are fully described and, wherever possible, use plenty of high quality pictures of your products.

3. Pick a good hosting company. Having a well designed web site is vital and so is hosting it on a server with the resources and bandwidth so that your pages load quickly. There are many cheap hosting packages available today but do shop around and make sure that the package you buy is from a provider with a reputation for high quality hosting and excellent customer service.

4. Provide multiple payment options. When it comes time to pay make it as simple as possible for your customers by providing a range of different payment options. This does not necessarily mean that you have to have your own merchant account and there are several payment processors (such as PayPal) which you can use.

5. Make sure that your customers can contact you. If a potential customer has a question which he needs an answer to before he buys then it is vital that he can get hold of you quickly to ask his question and equally important that you reply to his question quickly. So, make sure that your customers have as many contact options as possible including such things as your email address, mailing address, telephone number and fax number. Another important point here is that of trust. Customers are far more likely to trust a business when they have a physical address and telephone number for that business.

These are just a few of the things that you need to think about if your are selling online but get these things right and you will be off to a very good start.

Axisware and Icoms

Icoms become part of the Axisware Group of Companies.

man_thumbs_up_slim We are very pleased to announce that Icoms have become part of the axisware group of companies. Axisware are experts in the development of bespoke software solutions


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