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Wednesday, 06 January 2010 19:14

Images on your website

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PhotographerThey say a picture says a thousand words, and this is never more true than when you're marketing your business. The bottom line is that if your website looks impressive, your company looks impressive. A visitor to your website will take a matter of seconds to make a judgment regarding the credibility of your company, and the quality and trustworthiness of your brand. To underestimate the importance of incorporating quality photographs into your website is to miss a significant opportunity to market your business effectively.

Not only are quality graphics and photography extremely powerful selling tools, they're also crucial in capturing the attention of potential customers and drawing them further into your website. In fact, recent research has shown that the addition of quality photographs will significantly increase the amount of time a potential customer will spend on your website. Incorporating high quality photographs into your website can not only give you the edge over your competitors, it can make people much more likely to read the content on your site and therefore significantly more likely to give you their business.

The advent of the digital camera has seen many more people taking the responsibility for shooting their own images. However, a quick comparison with a few equivalent professionally taken images will most likely convince you that you get what you pay for. The good news is that well-lit, crisp, clear images don't have to cost the earth!

Axisware and Icoms

Icoms become part of the Axisware Group of Companies.

man_thumbs_up_slim We are very pleased to announce that Icoms have become part of the axisware group of companies. Axisware are experts in the development of bespoke software solutions


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