Not only are quality graphics and photography extremely powerful selling tools, they're also crucial in capturing the attention of potential customers and drawing them further into your website. In fact, recent research has shown that the addition of quality photographs will significantly increase the amount of time a potential customer will spend on your website. Incorporating high quality photographs into your website can not only give you the edge over your competitors, it can make people much more likely to read the content on your site and therefore significantly more likely to give you their business.
The advent of the digital camera has seen many more people taking the responsibility for shooting their own images. However, a quick comparison with a few equivalent professionally taken images will most likely convince you that you get what you pay for. The good news is that well-lit, crisp, clear images don't have to cost the earth!