We have put together a collection of resources you may find useful
Will your business fly online?
Icoms guide to ecommerce will assist you in making the right choices when deciding on an ecommerce website.
Whether ecommerce can add value to your business depends on a number of factors.
- The nature of the goods or services you offer
- The type of customer you sell to
- The size of your business.
Avoiding the common mistakes on your website
Want your website to be successful?
Then you need to be prepared to put in time and effort to make sure you are avoiding major mistakes and flaws in your website.
We have set out below major mistakes that can help scare away visitors from your website to your online competitors!
Take note and be ready to resolve these issues if you think you recognise them on your website.
1. Use a natural palette of colours.
They are more pleasing than any of their artificial counterparts. Combine them in order to get the emotional response that you want to get from your visitors. Unnatural colours, such as bright green, blue or red usually cause eye fatigue and chase visitors (i.e. prospects) away. Also you should be aware that primary colours like red, yellow or orange can work well for culinary promotion purposes.
2. Create a strong contrast between a page's background and its text.
The best combination for readability is black text on white background, but there are also other excellent combination. Besides white, other effective web site background colours are dark blue, gray and black. The situation is not the same for product promotions. When the product is the center of attention, desaturated colors are recommended.
Do colours influence web site visitors?
When creating a site, choosing the optimum colours for a website is one of the most difficult tasks that arise in spite of the apparent easiness. Choosing the perfect chromatic palette is important in order to effectively communicate the message, in order to strengthen the idea of a unique entity and to create brand awareness.