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Guide to Website Colours

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Colour Information

Do colours influence web site visitors?

When creating a site, choosing the optimum colours for a website is one of the most difficult tasks that arise in spite of the apparent easiness. Choosing the perfect chromatic palette is important in order to effectively communicate the message, in order to strengthen the idea of a unique entity and to create brand awareness.

How to choose colours?

Researchers agree that colours greatly influence the human state of mind. The colour scheme that you use on your web site can entice the visitor to engage in the goal of your site (i.e. make a purchase or request your services) or leave it after the first few seconds. Even if they are not aware of it, your visitors will be greatly influenced in their decision to keep browsing your site or to leave it because of the poor selection of colours and other visual displayed elements.

To find out more on the topic of website colour themes click here

Explore, create and share colour themes

Discover Adobe® Kuler™ — the web-hosted application for generating colour themes that can inspire any project. No matter what you're creating, with Kuler you can experiment quickly with colour variations and browse thousands of themes from the Kuler community.

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Last modified on Monday, 04 January 2010 15:23
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iComs Team

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